Senior Campaign Data Planner

£50,000 - £60,000 per annum + 20% BONUS, PENSION

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Senior Campaign Data / Planning Manager / Campaign Planning / CRM / BTL / Email Marketing

Senior Campaign Planning Manager

My client, a leading media organisation, requires a creative and innovative Senior Campaign Data / Planning Manager to work on delivering strategy and process towards ongoing / future campaigns for in-house targeted consumer marketing campaigns.

The role will involve analysing and understanding collected data (from previous BTL campaigns / email campaigns and CRM data) to create solutions to help drive the marketing team.

They require a sharp, well organised and fast thinking Campaign Planning Manager. High attention to detail and accuracy is key. You’ll need to be able to work under pressure, both independently and collaboratively with the wider Project, Editorial, Content and Creative teams and be able to handle the planning of multiple inter-linked campaigns simultaneously.

It is essential that the successful candidate, is able build trusting internal relationships and demonstrate first-class client service skills. The successful candidate will take ownership of projects and continually look for initiative ways to optimise results within end to end planning through the use of Data insight & Analytics


  • A Senior Campaign Planning Manager must be able to demonstrate how they have successfully and consistently gathered, analysed and distilled information to develop a clear and coherent customer strategy to inform a direct marketing plan in at least one business.
  • Someone who is more interested in properly understanding what the problem is than defining the campaign solutions to address it.
  • Proven experience of managing direct reports/team
  • Extensive experience gained in a fast moving, commercial consumer sales/marketing environment, with digital at its heart.
  • Strong commercial acumen, sales focused and experienced at working in a target driven trading environment.
  • Track record of planning market leading campaigns that demonstrate strong ROI.
  • Creative and strategic thinker, capable of leading new initiatives from conception to implementation, gaining senior stakeholder buy in from Marketing.
  • Strong team player with proven track record of working cross-functionally, building good relationships with other teams, and senior stakeholders and fostering collaboration.
  • Excellent understanding of the full marketing mix including both online and offline media channels.
  • Must thrive in a fast-moving and highly changeable environment.
  • Excellent project management, stakeholder management and organisational skills.

If you would like to be part of a team delivering world-class campaigns across a variety of channels, please apply ASAP with an up to date CV.

Many thanks

Senior Campaign Data / Planning Manager / Campaign Planning / CRM / BTL / Email Marketing

Reference: BBBH2071

Posted On: May 23, 2018

David Pynor
Head of Technology

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