Data & Analytics Salary Guide - 2024/2025

Data & Analytics Salaries & Contract rates - 2024/2025

In order to plan effectively, it's important to know the market value of roles that you are hiring into as an employer, or applying for as a candidate.

Here, we look at Data & Analytics salaries and contract rates to provide some insight into the current hiring landscape.

Data Analytics	Salary	Day Rate
Head of Data and Analytics	£120k+	£750 - £1200
Senior Data and Analytics Manager	£80 - £100k	£600 - £850
DataOps Data Specialist	£75 - £90k	£550 - £800
Data and Analytics Manager	£70 - £80k	£550 - £750
Senior Data Analyst	£45 - £60k	£400 - £550
Data Analyst	£40 - £45k	N/A
Junior Data Analyst	£30 - £40k	N/A

 

Data Engineering	Salary	Day Rate
Data Architect	£90 - £120k	£700 - £1200
Data Engineering Lead	£80 - £100k	£700 - £1000
Analytics Engineer	£75 - £90k	£500 - £750
Senior Data Engineer	£70 - £80k	£500 - £750
Data Engineer	£55 - £70k	£450 - £600
Junior Data Engineer	£35k+	N/A

 

Data Science	Salary	Day Rate
Head of Data Science	£120k+	£750 - £1200
Data Science Manager	£90 - £120k	£700 - £1000
Senior Data Scientist	£70 - £100k	£550 - £850
Data Scientist	£50 - £70k	£450 - £550
Junior Data Scientist	£45 - £50k	N/A

Data & Analytics pay trends

Over the past 12 months, salaries and rates for Data & Analytics roles have largely remained on a par with the previous year.

Whilst there have been some small fluctuations, depending on the industry sector, region and on an individual business level, the slow down in pay increases corresponds to a slow down in demand across the market as a whole.  

The previous year saw an explosion in demand as businesses struggled to retain people after the post-pandemic ‘Great Resignation’ and had to battle hard to attract new talent. Now, the market has settled down again, with salaries and rates remaining steady.

The one exception to this trend is at the lower end of the spectrum. 

Last year, our research put the average salary for an entry level or Junior Data Analyst at £27,000 upwards. This year, that has increased to £30 - £40,000 per annum – a rise of 11% or more.

For a Data Analyst, the next level up, salaries have increased from £35 - £40,000 to £40 - £45,000, a rise of around 14%.

We have found various reasons for this within our network:

1. Demand is highest, and still growing, for roles at a lower level.
2. Employers often prefer to hire more staff into junior roles and develop them internally rather than hiring a potentially expensive experienced resource.
3. The cost-of-living crisis has encouraged employers to increase pay at this level to support staff
4. When looking at the workforce, greater ROI can be gained from increasing the number of ‘doing’ roles – people generating output - rather than managing and strategic planning.

Of course, salaries and rates are only part of the story. There are many other factors in play, such as benefits, culture and values and of course, working environment.

The ‘Great Return’ to office.

When it comes to other factors affecting talent attraction, a major topic of debate around hiring for data and analytics roles, and technology roles generally, is the ‘Great Return to the Office’ – or RTO. 

The requirement for more staff to go back into an office environment, either from fully remote to hybrid or from hybrid to fully in-office, is gathering pace. A recent KPMG report said that 64% of 1200 global CEOs surveyed expected a return to a fully office based workforce by 2026.

But, people are now used to the benefits of working remotely. And, often feel they operate more productively away from distractions of the office. Many data, analytics and technology roles require a high level of individual output, concentration and focus rather than in-office meetings.

For those with in-demand skills who are easily able to secure one, or more, opportunities, a strict requirement for more office time is becoming a red line. We have experienced some candidates dropping out of a process as a result of RTO policies.

Employers need to bear this in mind and look carefully at their working environment, particularly for roles which are difficult to fill. If it is feasible to offer remote or hybrid working, this will have a positive impact on the number and calibre of candidates they are able to attract. It will also encourage a greater number of applications from women, parents and those with disabilities, sections of the workforce that have benefited enormously form more flexible working arrangements. A forced RTO is likely to have a negative impact on efforts to increase diversity in an industry that is already heavily male dominated - the World Economic Forum Global Gender report estimates just 5 - 22% of data professionals are women.

Wherever you sit in the debate, the return to office is likely to remain a key factor in data & analytics talent attraction in the next year.

For more information about hiring trends in the Data & Analytics sector, contact David Pynor, Head of Data & Technology recruitment.

Check out our Projects, Change & Transformation Salary Guide for up to date information on salaries and contract rates 

 

Salary and rate data has been compiled from Oct 2023 – Oct 2024 from research conducted with clients, candidates, contractors, our data base and external sources. It reflects salaries and rates in London and the South-East within the private sector. Rates will vary according to industry, employers have unique renumeration strategies and other benefits have not been taken into account. The figures presented are intended as a guide. Other UK regions and the public sector will vary. For specific industry or region specific data, please contact our team.

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