Jo Wilcox

Head of Marketing

Tel: +44 (0)20 7048 6970

Email: jwilcox@bostonhale.com

Overview

Jo leads marketing at Boston Hale, responsible for content, digital activity, communications, automation, campaigns and social media across the business. Her work supports how the firm engages with clients and candidates, ensuring a consistent and relevant presence across all channels.

Role & Responsibilities

Much of her work focuses on supporting the recruitment teams in delivering for clients, developing content that contributes to business development and thought leadership. This includes producing insights, case studies and market-facing material, alongside tracking performance and engagement.

Reporting focuses on client engagement, ensuring content adds value and reflects Boston Hale’s approach as an advisory-led recruitment consultancy.

Jo also gathers feedback from clients and candidates to benchmark delivery, identify new initiatives and ensure marketing activity reflects the needs of the market.

Experience & Approach

Jo has supported Boston Hale since its inception and has worked in recruitment marketing since 2010, supporting a number of businesses as a consultant. Her experience spans digital marketing, communications and content, with a focus on delivering clear, effective messaging.

Her approach is centred on keeping the customer front of mind, ensuring content and campaigns are relevant, consistent and aligned with the firm’s wider objectives.